— a Berlin-based growth consultancy

Your full growth loop
finally working together.

Acquisition and retention teams almost always work in silos and that's where growth leaks. We fix that, across app and web.

Let's talk

Services

Strategy and execution grounded in your data, not generic playbooks. We cover the full funnel across four areas.

Growth Services

Strategy and execution grounded in your data.

Technical Foundation

The infrastructure that makes everything measurable.

Automations

Making your team faster without adding headcount.

Workshops

Single-session deep dives for a focused unlock.

Growth Services

Growth Prioritization

A focused roadmap built from an end-to-end review from discovery through in app experience. No 100 slide deck, just clear priorities, ranked by impact.

North Star Metric

When everything is a priority, nothing is. We help product-led teams cut through dozens of KPIs and identify the metric that best reflects sustainable growth.

Creative Strategy

A repeatable system for generating, scoring, and prioritizing creative ideas across UA and CRM, making it easy for your team to execute.

Campaign Management

We build an ecosystem of aligned experiments across paid social, search, app stores, and CRM.

Loyalty Programs

Strategy and budgeting for programs and incentives that increase retention and LTV.

Monetization

Pricing audit, market analysis, paywall strategy. What to show, where, and when.

Technical Foundation

Braze Integration & Migration

Full setup and certified migration so your messaging stack is solid from day one.

iOS / SKAN

SKAdNetwork review and attribution configuration. Done right, not retrofitted.

Data Validation & Event Tracking

End-to-end tracking audit, QA'd, and built to support real measurement. We provide a clear taxonomy your team can own and build on.

Automations

AI Tools & Agents

Identify and integrate the right AI tools to remove manual work from your growth workflows. Plus custom agent setups for repetitive tasks.

Reporting

We help you set up the reports you need to actually understand your data and act on it. Dashboards that don't just sit there.

How we work with you

No bloated scopes or endless discovery phases. We move fast, stay hands-on, and keep you in the loop.

5-min intake form

Cover the basics. Your stack, goals, and what's not working.

Intro call

Q&A, alignment, and a quick gut check on fit and priorities.

The audit phase

Account access and data review. We dig into your current setup, what's been tried, what's broken, what's missing. Then we recommend priorities by impact.

Helping teams execute

We don't just hand you a doc. We stay involved to help your team actually move on what we've identified.

One more thing: if a problem falls outside our expertise, we'll tell you and point you toward someone we actually trust.

Built on a simple observation

We started Vineta because we've seen that acquisition & retention teams are often doing great work, but they're operating independently. The biggest opportunities emerge when growth is viewed as one connected system.

Together, we bring 15+ years of experience across growth marketing, CRM, lifecycle strategy, and customer acquisition. Supported by a network of trusted martech engineers, designers, analysts, and specialists, we help companies connect strategy with execution, align teams around shared goals, and turn fragmented efforts into measurable growth.

Natalie

Acquisition

Specialises in

Natalie's career has focused on helping brands acquire customers more efficiently. Her expertise lies in understanding which customers create long-term value. By combining performance data with creative strategy, she helps brands identify the audiences, messaging, and creative concepts that drive profitable customer acquisition.

Charity

Retention

Specialises in

Charity has spent her career helping brands maximize the value of every customer they acquire through lifecycle marketing and retention strategy. Her focus has always been understanding customer behavior and creating experiences that turn first-time users into loyal, long-term customers.

Working with Natalie and Charity was helpful and refreshing. We have plenty of ideas, and so our biggest challenge wasn't adding more ideas. Rather, it's prioritizing based on what would bring the biggest impact, and then refining the idea set around that core. So the initial audit and follow-up growth prioritization roadmap they came up with was perfect for both of those. Plus, they brought in novel perspectives on growth we were lacking internally, which sparked some good rethinking to our approach to growth planning and decision making. Plugging the recommendations into our AI workflows has also been really easy too, and we're making great progress overall. Big shout out to Natalie and Charity! Would definitely recommend other founders work with them.

Gabe Bonsai — Burnout Recovery App

Working with Charity and Natalie was constructive, creative, and genuinely fun. Their holistic approach helped us dig into our data, uncover untapped potential, and set up our product to maximize user growth first, then layer in campaigns to build on that momentum and bring in new users via different channels. We'll keep working with them and recommend them to anyone looking to grow.

Cornelia Xounds — Audio Content Platform

Ready to close the loop?

Tell us where you're at and what's not working in a quick 5-minute survey. At the end, you'll be prompted to book an intro call with us.

Start the survey →

Your full growth loopfinally working together.

Services

How we work with you

Built on a simple observation

Ready to close the loop?

Your full growth loop
finally working together.